Hydro Seventy Four – Design

I was first introduced to the work of Hydro Seventy Four over at one of my favorite streetwear retailers, Tank Theory. Since then his work has been working on some designs for Upper Playground, and has some prints on his site which are X-Games themed.

Hydro74 was birthed from the designs of Joshua M. Smith back in 1994. At the time the name wasn’t realized however the beginning was much the same. During college while invest far too much time in the computer lab learning software, rather than seeking a social life, a passion was sparked between man and machine. In the early part of 2000 while working on a project for Endeavor Snowboards, everything began to click and a voice was found within illustration. Between working full time for a small Skateboard company and trying to aquire freelance work many hours were lost to be able to understand fully where Joshua wanted to go, design style wise.

Hydro74 has grown to meet the challenges faced by working with the style demands of the market. In turn, Hydro74 has helped revolutionize some forward thinking in the market and help establish trends.

Click to check out more art by Hydro Seventy Four (highly recommended).

If you like what you see here you can purchase apparel from Hydro Seventy Four at his online store, or at Tank Theory.